POSTED: OCTOBER 14, 2021
Philadelphia, Pennsylvania — October 20, 2021 — Green Chem Laboratories, a premium manufacturer of eco‑friendly industrial chemicals, today announced a comprehensive company rebrand that includes an updated logo, redesigned product packaging, and a new label system. The rebrand reflects the company’s commitment to innovation while providing end users with product information in a clean, intuitive, and accessible format.
To bring this vision to life, Green Chem Laboratories partnered with Duffy, a globally recognized branding agency known for developing impactful brand identities.
“We wanted to set a new standard in our industry by creating labels that are beautiful, fun, and most importantly, functional,” said Gabrielle Wells, Founder and CEO of Green Chem Laboratories. “Every label was created with great thought and care, with our end users’ wants and needs in mind.”
The rebrand introduces several key improvements designed to enhance usability and help customers quickly identify and apply the right products.
Modernized Label Design
Labels have been redesigned to be more visually appealing and engaging. The company believes that commercial cleaning and maintenance chemicals can combine professional performance with thoughtful design.
Icon-Based Product Communication
Recognizing that many users do not have time to read dense text on labels, Green Chem simplified product information through a system of clear, easy‑to‑understand icons placed prominently on the front of each label. This allows users to quickly identify product applications at a glance.
Product Category Color and Pattern System
Each product category now features a distinct color and pattern. This visual system helps prevent mistakes in fast‑paced work environments by making it easier to grab the correct product quickly.
Certification and Product Quality Indicators
New flags on product labels highlight key attributes, including eco‑friendly formulations, products made in the USA, and Green Chem’s status as a Certified Woman‑Owned Small Business. Labels also include the “Biggie Approved” stamp, signifying that each product has undergone rigorous internal testing to meet the quality standards of the company’s mascot, Mr. Bigglesworth.
Green Chem Laboratories is a Certified Woman‑Owned Small Business that manufactures innovative, environmentally responsible chemical products used for facilities maintenance and commercial housekeeping. The company specializes in creating multi‑purpose chemical solutions designed to perform across a variety of applications. By developing versatile products, Green Chem helps reduce chemical waste, simplify operations, and lower costs for end users while maintaining high performance standards.